How to Market Your Home to Luxury Buyers

How to Market Your Home to Luxury Buyers

Want to sell your luxury home? Your marketing needs to be precise. Here’s what you need to know about how to sell it quickly at competitive prices.

Luxury Homes for Sale – What’s Your Price?
It is important to sell your luxury home at a competitive price.

Competitive prices are found by your real estate agent through a comparative market analysis.

This takes into account the value of your home while realizing other luxury homes for sale in your area. Your real estate agent will filter data, comparable home tours, and ask brokers to gain insight.

Buyers in your area have more shopping than most. This does not mean they will not intentionally and negotiate.

This is why creating your list of homes at competitive prices is very important.

Marketing Materials
The price of your home is just one part of your marketing plan.

Luxury homes for sale are unusual. Your marketing plan should have a good and interesting strategy to match.

Create unique websites for your home.

Make sure your website is mobile-friendly. Sites with intuitive navigation, beautiful and clean will attract potential buyers.

Look for the best and innovative marketing materials to post on your website and elsewhere that your agency considers eligible.

This means professional image, video, and drone photography. Hire a skilled writer for your advertisements and brochures.

Showcase your home facility. These include:

Design (intricate details and open floor plan)
New technology: lock control, heat and air conditioning from your phone
Pool
Home Theater
Spa bathroom
Gym at home
Location
Luxury homes for sale should highlight exclusivity and beautiful scenery in marketing materials.

When a buyer sees your marketing materials, the exclusivity and privacy of your luxury home should be at a glance.

Show off the ground around your house with pictures and drone photos. Whether the greenery around your house is beautiful but simple or fertile and colorful, make sure the design suits your home.

Year Time
Selling at certain times of the year is important for anyone who sells the house, however, luxury homes for sale increases the stakes.

Things to note are schools, terrain, and weather.

Knowing the school in your area is important for someone who sells the house. If your luxury home is in a school area, it is important to consider the children of potential buyers. Be prepared to provide some information about the school.

Many families with children will be looking for a new home in late spring and summer. Selling outside this window means fewer families are shopping.

Fortunately, it does not exclude all buyers.

Potential buyers are looking for luxury homes outside this window, but they still want an unforgettable look.

If you live near water or your mansion is a lake or oceanfront, extreme weather can mean unfriendly colds, winds or even hurricanes if your mansion is in the Gulf.

5 Online Dating Profiles to Win Ladies Over

5 Online Dating Profiles to Win Ladies Over

Whether you’re new to the online dating world or you’ve played a game before, making the profile difficult.

How do you explain what you’re looking for without using cliches? Should you be yourself or play cool with some nice pickup lines?

And should you really mention that your friend says that you look like George Clooney?

Do not worry We will discuss all that and more. Here are five online dating profile profiles that are guaranteed to win women.

5 Online Dating Profile Tips
1. Just say no to yourself

It is true that selfies are a big part of our culture. And on Facebook and Instagram, selfies are fine.

But not in your dating profile.

You do not have to run to the studio for professional photos, but you want to show that you care enough to have a decent photo taken.

Ask a friend to take some pictures of you, either close-up or full body. Another tip: You should only be in the photo. Keep a picture of your dog or best friend for another time.

2. 70% About You, 30% About Him

We did not find these numbers. Studies show that profiles using this ratio get a lot of responses on online dating sites.

Catch her eye with an interesting opening, maybe an exciting travel story or a funny anecdote. Give him a quick glimpse of your personality and tell him enough to make him want to read more.

Next, mention your work and a little about your daily life. Focus on aspects of your work and lifestyle that you really enjoy, and play. The more positive emotions you can get, the better.

Finally, explain your dream woman. Be honest and specific, and do not be afraid to set the bar high. Women love confidence.

3. Be honest, but do not be too honest

You want to be honest on your profile, but there is too much honesty.

If you feel the need to mention you are divorced or separated, go ahead. Most women will appreciate knowing that up front.

But avoid using sad words like “alone,” “desperate,” or “lonely.” While this may be true, this will reduce the more interesting part of your profile.

What if you lack in the confidence department? Sign up for courses like Social Attraction to help you feel more confident around women.

4. Use Exact English

You only get one chance to make a first impression, so make sure your profile is spell-checked and error-free.

Skip slang, emoticons, and abbreviations. This is great for social media and text messaging, but on your profile you want to appear as smart and educated adults.

On that note, avoid everyday language like “baby” or “doll.” This might work for Humphrey Bogart, but modern women are not the biggest fans of chauvinism.

5. Do not Make Checklist

Finally, remember that you are looking for a real and living man.

If you list every quality you want, the woman reading your profile will feel like you’re in a cattle competition rather than looking for a date.

Women want to know about you, not the fifty things you look for in pairs (see 70/30 rule). So tell him about yourself and let him decide if you’re both a good couple.

What’s in it for me? Payoff Advertising Real Estate Online

What’s in it for me? Payoff Advertising Real Estate Online

Many people may remember seeing the face of Realtors (R) on the bus bench.

That’s how they advertise and bring in new clients. The image indicates a lot of pressure for the Realtor (R). Their smiling faces should be convincing enough to tell their clients they can be trusted.

The Internet, however, has changed the online advertising real estate. Realtors (R) can now rely on the internet for their marketing strategies to generate new business.

When advertising online, you are trying to sell a lifestyle. Your goal is to make prospective clients imagine themselves in their dream home.

If you want to fulfill their dreams, we’ve put together a guide to help you do that.

Digital Means Trackable
The digital age has allowed online real estate advertising to reach more people than old school ads. With the use of Facebook accounts, companies can track the number of shares and followers. And Twitter and Instagram.

Google Analytics tracks daily page visits, time spent on the site, and where people click.

With previous marketing campaigns such as bus benches and newspapers adding, the more difficult it is to track down the audience. Problems with newspapers and magazines adds, only readers of a certain age and demographic.

Pay Per Click Advertising Online Real Estate
Pay per click is a type of online advertising and they also appear near google search. This advertising model ensures clients only pay when leads lead.

If a real estate company does not get a click on their ad, then they do not have to pay for it. This is a way to create a cheaper and effective promotion.

Pinterest Advertising
Pinning has become very popular and for those who advertise, nearly 30% have annual revenues of more than 100K. Realtors (R) can see an increase in the number of their visitors if they sign up to Pinterest.

Boards are part of why Pinterest attracts so many people. Real estate agents can post their project images on the board to attract buyers and sellers.

Councils that are named dream homes, styles and decorations, city apartments and such attract many views that can lead directly to real estate sites.

Instagram interaction
Instagram has more than 300 million users. This user is active and likes to participate in the conversation. What better way to attract more clients than to interact with them.

You can attract more followers by using the right hashtags and following the latest trends. Instagram users always want to follow the trendy images.

Instagram often works from mouth to mouth. Users who viewed your image may not be the person to buy, but with the use of the button.

They can tell a friend “Click here” and Realtor (R) can find new clients.

Ready to Advertise
It’s time to apply these new skills to work and see your increased online real estate traffic increase. The use of Pinterest and Instagram will make your company more visually appealing.

What to Expect When Cruising the River Moselle

What to Expect When Cruising the River Moselle

Renowned as one of the most picturesque rivers the world, the Moselle stretches for a languid 340 miles from the Vosges Mountains of France to flow into the Rhine in Germany. Various sections have become extremely popular with barge holiday operators, not just for the magnificent scenery encountered along the way, but also for the many historical attractions and, of course, the wine.
The Route of the Moselle

 

From its elevated source at Ballon d’Alsace, the river passes through the spectacularly beautiful and historically significant French landscape of Lorraine, before forming part of the border of Luxembourg and Germany. On its path it takes in countless small towns, Alpine villages and wine-growing regions. Some of the more industrialised sections of the Moselle Valley are also used for transporting goods on large cargo ships. The river joins the Rhine at Koblenz, as its longest tributary. Since it was made entirely navigable in 1964, the river has become a very busy waterway, encompassing 14 locks and a dedicated shipping channel. As well as barge holiday operators, the traffic comprises large numbers of private vessels and commercial and cargo ships.

Attractions en Route

For those on a barge holiday, whatever section of the Moselle makes up the itinerary there are countless attractions to see from the water and on shore excursions. One of the most enchanting is Burg Eltz, a real-life fairytale castle set in its own lush forest. The medieval castle is immaculately preserved, having been in one family for more than 850 years. The interiors are bedecked with original tapestries, furnishings and artworks that have been curated with such attention and care they look like the centuries have simply passed them by. Set upon the peak of a huge craggy rock, Burg Eltz epitomises the concept of a fairytale castle.

For those passing through Trier (close to Luxembourg), exploring the Roman ruins of the oldest city in Germany is a must. Founded in 16 BC by the infamous Augustus, Trier was a vital trade and financial hub for the Roman Empire for more than four centuries. Today one can walk around its many archaeological attractions and take in sites like the Porta Nigra, the Hauptmarkt and the city’s most iconic landmark, the magnificent UNESCO-listed Trierer Dom – the oldest cathedral in Germany. The city is also famous for a very different reason as the birthplace of philosopher Karl Marx.

Fine Wine

It’s not for nothing that wine is one of the most popular themes for barge holiday itineraries in this region of Germany and Luxembourg. The Moselle Valley is renowned for some of the world’s finest Rieslings, which make up around 60% of its total production. The region provides the perfect conditions for this famous grape, with records indicating that it has been grown there since 1435. The Riesling has a distinct colour and flavour that aficionados attribute to its high acidity, and it has the ability to age well up to 40 years.

For history, scenery and the opportunity to immerse yourself in one of the most acclaimed wine regions in the world, cruising along the beautiful River Moselle is invariably a most memorable and enjoyable experience for travellers of any age.

Paul Newman is the Marketing and E-Systems Executive for European Waterways, the UK’s most respected provider of all-inclusive, luxury barge holiday itineraries. Part of a team of experienced barging aficionados, Paul is first in line to endorse the perks of a slow-paced barge cruise to anyone looking for a unique holiday experience.

Unique Facts About the Wildlife of Galapagos

Unique Facts About the Wildlife of Galapagos

Most nature lovers who embark on wildlife holidays in Galapagos are familiar with the archipelago’s most iconic wildlife species, which include the Giant Tortoise, the Lava Lizard, the Marine Iguana, the Galapagos Sea Lion and the Blue-Footed Booby.
But while the wildlife has been studied and documented extensively, from Darwin’s first forays to the scientists who actively work to ensure its conservation into modern times, there are also some lesser-known facts about these wonderfully unique species. For anyone planning wildlife holidays in Galapagos, knowing a few of these before the trip may add another dimension to an already fascinating encounter.

 

Did You Know?

• The Marine Iguanas found in abundance throughout the archipelago are the world’s only species of marine lizard. The white appearance often seen around their faces is caused by the expulsion of salt from specially adapted glands in their nostrils, which dries and creates a “wig” effect.

• The Galapagos Penguin is the smallest in the world and the only one found north of the Equator. The combination of the cold waters of the Humboldt and Cromwell ocean currents mean it is able to survive in the warmer climate.

• With an average life span of well over a century, the Giant Tortoise lives longer than almost any other vertebrate on the planet. They continue to grow for up to 40 years and can reach a length of over 1.5m and a weight of up to 250kg.

• The most common of all the mammals throughout the islands is the sea lion. The chance to swim and snorkel amongst the curious sea lions is also one of the most sought-after encounters on wildlife holidays in Galapagos. Particularly large colonies are found on Santa Cruz, Isabela and Espanola.

• The Green Sea Turtle found in the waters around the archipelago is a species so old it has been around since before the time of the dinosaurs.

• There are five species of snakes and all of them are endemic to the dry zones of certain islands – although some islands have none. All the species are relatively small (under a metre) and are known as “racers”, due to their ability to move extremely fast. Their only natural predator is the Galapagos Hawk.

• There are four species of boobies that make the islands home. The Blue-footed Booby is renowned for its unique mating dance, where it lifts its feet and wave them in the air, appearing to “dance”, and the Red-footed Booby is the only one to make its nest in the trees and not the ground. The Nazcar Booby is the largest species, while the Masked Booby lives mainly out in the open ocean, returning to land only to breed.

• The Waved Albatross mates for life. There are over 12,000 breeding pairs on the archipelago, which represents the majority of its global population. While the birds depart the islands from December to April, they return to the same place and the same partner every year to breed.

• The term “Darwin’s Finches” actually refers to 15 different species of finches. While their bodies and colouring make them similar in appearance, each has a distinctly different, specially adapted beak.

Wildlife holidays in Galapagos offer a privileged opportunity for nature lovers to experience a truly once-in-a-lifetime encounter with some of the most incredible and unique animals on Earth. And, in this remote and beautiful part of the planet, researchers and naturalists are still learning just how astounding many of them really are. Author Plate

5 Priority of Crucial Survival You Should Know

5 Priority of Crucial Survival You Should Know

Hiking gives an opportunity to do a new adventure and embrace the outdoors.

Unfortunately, when you are away from the downturn, easily get lost or have an accident.

When the worst happens, it is important to make sure you are protected from nature. For this reason, we offer 5 important survival tips you should know.

1. Communicate
Hiking makes 48% search and rescue activities.

Before leaving, you should tell your loved ones where you are going. Tell family members or close friends where you plan to leave and how long you will go.

You should also specify the specific route you will take. If you are lost or injured in the wilderness, they will know something is wrong and can arrange a quick rescue.

2. Stay Optimistic
It is natural that there are many negative thoughts that come into your mind if you are lost or injured in the wilderness. However, it is important to be calm and optimistic.

A positive outlook will help you stay focused on survival. For example, it is easy to become frustrated or scared if you can not build a fire or shelter.

Take a deep breath, think about what you need to do and use your surroundings as much as possible. Do not give up on the panic or it could be one thing that hinders your safety.

3. Build Shelter
It is important to build a shelter before nightfall, so at least you will have a safe place to sleep at night. Do not leave till night, because you will not be able to see in the black field.

Build a shelter with a roof cover for protection of the elements. It will also allow you to stay warm throughout the night.

When you lose on a rocky and hilly terrain, we suggest looking for overhangs. Use everything from leaves and limbs to isolation.

The pine needle can also make a very good bed, which will help you sleep at night.

4. Find Natural Food Sources
There are many ways to find food sources in the wilderness. Familiarize yourself with a variety of wild plants and fruits that can guarantee your survival.

Learning about many food sources can prevent your body from malnutrition. Instead of feeling weak and delirious, you will feel strong and healthy to continue.

There is no time to be picky when lost in the wilderness. The key to your survival is to embrace all the edible ingredients that come from insects to the leaves.

Learn to set a trap to catch small animals, which will provide much-needed protein. Actually, you can go further and invest in the best recurve arc. This is a great way to hunt while in the wilderness.

5. Fire Run
Fire is a survival friend in the wilderness.

It’s a great way to keep warm in cold weather, and can also cook the little animal you catch. Also, it will send a signal to the rescue team to come find you.

There are many ways to light a fire in the desert. You can use a pirate, bow and drill or lens method.

You can trust fire will be your most valuable asset while in survival mode

Let Loose in Les Menuires: A Pub Crawl to (Hopefully) Remember

Let Loose in Les Menuires: A Pub Crawl to (Hopefully) Remember

Ski holidays aren’t just about zipping down slopes and eating fondue (although both are essential components). Equally important is the nightlife: going to bars, meeting new people and letting your hair down. In Les Menuires there are plenty of opportunities for a boogie, but with so many bars and pubs to choose from its hard to pick just one. I think it was for this very reason that pub crawls were invented. Thankfully for you, Les Menuires has a classic route. so put on your dancing shoes and get going.
Start at Crazy Bar

 

Pub crawls can often get off to a slow start… not at the Crazy Bar. As its name suggests, there is no room for slouching in this alpine pub with early happy hours starting between 4pm and 6pm. The bar is located in the La Croisette area of Les Menuires and gets very busy during happy hours as skiers and snowboarders make the most of the cut-price cocktails.

Le Tilbury

Also in the La Croisette area, Le Tilbury is a favourite destination for skiers and locals. With a pine wood interior and plenty of offers on spirits and beers, Le Tilbury is a welcome chance to have a breather after a heavy start to the crawl.

L’Oisans

L’Oisans has built a reputation for its great cocktails. With plenty of classics as well as cocktails you won’t have seen anywhere else, you are bound to find one you like. If cocktails are not your thing, there is also a great selection of international beers to choose from. Located in La Croisette, it is easy to find and hard to go wrong.

Le Leeberty

Leeberty, égalité, fraternité, right? In the spirit of La France get in a round of jaegerbombs and report to the dance floor. Le Leeberty is best enjoyed later on in the bar crawl when it gets busy and everyone is in the party mood. Playing Euro pop hits, the great selection of DJs and high-quality sound system is bound to get you moving. You can find Le Leeberty in Les Bruyeres, just down the road from the other bars. The trip is definitely worth the effort.

Finish at Piano Bar Le Kube

A cosy little bar until 10pm, Le Kube is frequented by skiers looking for a less busy après scene. After 10pm, however, the atmosphere changes with live music and DJ sets bringing partygoing crowds flooding in. One the swankiest bars in the La Croisette area, it’s a great place to finish off your night with and sing and dance, and maybe even a kiss if you’re lucky.

Have Fun and Stay Protected

With all that fun on and off the slopes, it’s always worth investing in winter sports travel insurance. Whether you overstretch yourself on the skis or in the bars – we have all done both, let’s be honest – winter sports travel insurance will keep you covered and ease any holiday headaches. At InsureMore we offer comprehensive low-cost travel insurance with single and multi-trip options. So don’t fret when you are on holiday, go out and have fun – we’ve got you covered.

All You Need to Know About the Canal de la Marne au Rhin

All You Need to Know About the Canal de la Marne au Rhin

For your next barge holiday in France, why not travel down the Canal de la Marne au Rhin and discover the wonders of Alsace-Lorraine. Its complex history has made it a beautiful crossroads of French and German culture, creating the iconic wooden-beamed houses, delicious Alsatian wines and even their very own dialect. There are a variety of landscapes to admire along the way too, including rolling vineyards, breathtaking mountains and historical cities.
Length and Route

 

The Canal de la Marne au Rhin is a 313-kilometre-long stretch of water that links Paris to Alsace and Germany. An excellent route for a barge holiday in France starts in Vitry-le-François and continues towards the historic town of Bar-le-Duc. You can then travel down towards Nancy, first passing through Toul, to finish a little beyond the European Parliament in Strasbourg.

History and Feats of Engineering

Completed in 1855, the Canal de la Marne au Rhin posed a few major issues to the engineers who designed it – mainly, how to pass through the Vosges mountains and reach the Col de Saverne. Initially the canal was made to rise gradually by passing through a seventeen-lock ladder, which would create a 44-metre level change over 4 kilometres. This technique was used until 1969, at which time it was replaced by the Saint Louis Arzviller inclined plane. With this new system, the barge enters a large caisson and is either lifted or lowered up or down the slope thanks to a counter balancing weight. On a barge holiday in France with European Waterways, you’ll be 1 of 39 barges to use it. It should take about 20 minutes to complete the full journey (including entering and exiting the caisson). It is an ingenious system that uses very little electricity and only requires two men to monitor it.

Attractions en Route

Following the Canal de la Marne au Rhin lets you explore all the Alsace-Moselle region has to offer. You won’t want to pass up on the opportunity of discovering the Lehrer Crystal Glassworks once you have passed over the Arzviller slope, or of exploring the historical city of Strasbourg and taking a tour around the renowned family-run Meteor Brewery when you reach Alsace. The Lehrer Crystal Glassworks lets you immerse yourself in the world of glassblowing as you watch experts craft and cut fine glass. Once you’ve ticked that off your list, I’d recommend visiting the Cathedral in Strasbourg, with its gorgeous Gothic-style architecture, its beautifully detailed stained-glass windows and intricately carved gargoyles. There are 332 steps to climb to reach the top, but the view from up there is well worth the effort. You should also have a wander around the windy streets of La Petit France to see the picturesque Alsatian houses lined with colourful geraniums. You can then head to the Meteor Brewery. It offers guided tours on which you’ll learn the six complex stages of creating and blending that goes into making the unique flavour of this 400-year-old beer. It wouldn’t be a barge holiday in France without a little culture!

Say “Mmm!” in Morzine

Say “Mmm!” in Morzine

Nestling at the bottom of an ancient river gorge, the old market town of Morzine is a favourite destination for skiing families and couples alike. Many return year after year not just for picturesque landscapes or the friendly people, but for the food! I am often asked by couples returning to Morzine, or visiting for the first time – where are the very best places to eat? There are host of great restaurants to choose from, but if you only have a handful of days up in the mountains, here are a few that visitors just cannot afford to miss.
L’Atelier d’Alexandre Restaurant

 

If you are looking for pure luxury dining, L’Atelier is perfect. Established by head chef Alexandre Baud-Pachon in 2004, the restaurant is located in the Hotel Le Samoyède and boasts a Michelin star. Alexandre prides himself on using the freshest local ingredients and showcases some of the best French mountain cuisine. The menu is pricy – the cheapest set menu is €45 – but it contains 5 of the most luxurious courses you could imagine. L’Atelier’s 10,000 bottle strong wine cellar isn’t bad either for lovers of the French grape.

La Paika

A restaurant right in the action, La Paika can be found in a gorgeous wooden cabin right in the centre of the Les Gets ski area. On clear and bright days diners can eat out on the terrace which offers a great view of the surrounding slopes. If you or your loved one is a meat lover then La Paika is the place for you, offering a huge array of cold cuts, as well as locally reared meats cooked over a huge wood burning stove. Make sure you arrive with a roaring appetite and leave in time to catch the last chairlift home.

Restaurant Le Clin d’Oeil

Cheese is not hard to come by on skiing holidays. However, with all that cheese to choose from, finding the best cheese menu can be a struggle. Luckily, Le Clin d’Oeil in the centre of Morzine offers the tastiest cheesy dishes available. Run by Jean-Noël and Kristel for the last 10 years, this cosy restaurant specialises in South West French cuisine and serves up the best tartiflette for miles around. Guests can enjoy their meals with a great selection of wine.

La Grange Restaurant

Getting to La Grange requires a bit of exploring. Tucked away on one of Morzine’s pretty backstreets, this popular eatery is only a minutes’ walk from the tourist office. Inside diners will find an authentically decorated restaurant which doesn’t pack its guests in but leaves plenty of room to breathe. Open during the summer and winter months, La Grange offers the some of the best vegetable dishes in gorge, useful if you need a break from all that meat and cheese. Even more useful is the private catering service they offer, making a delicious meal in the comfort of your chalet a reality.

Getting to Morzine

Morzine sits right on the French border with Switzerland and is not too far from Geneva. If you’re flying into Geneva, airport transfers to the town are easy to organise. Popular airliners easyJet, British Airways, and jet2 all fly direct to Geneva Airport with a flight time of around 1 ½ hours. Once you are in Switzerland, Shuttle Direct’s Geneva airport transfers whisk travellers away to Morzine in the same time for a fixed low price, so no haggling when you get here. You can also bring your ski gear on the transfer for free, as long as you let us know in advance. Easy.

Sacred art meets sophisticated technology!

Sacred art meets sophisticated technology!

Multi-media entertainment studio Moment Factory creates a multi-sensory experience within Montreal’s grandiose Notre-Dame Basilica using sound, light and video projection-mapping.
Designed by Irish-American architect James O’Donnell in 1824, the Notre-Dame Basilica in Montreal is a picture of divinity. Now, as part of the city’s 375th anniversary celebrations, the iconic heritage landmark has been given a new, and luminous, lease of life. Montreal-based multimedia entertainment studio Moment Factory has created AURA, a transformative experience that propels visitors on a sacred journey using layers of augmented reality and spatial orchestral scoring within the walls of the Gothic Revival cathedral.

 

Since its opening in March 2017, AURA, which seats 600 people at a time, has been performed over 400 times. The 45-minute experience, presented in two acts, unfolds beneath the grandiose Basilica’s lofty rood screens. Before being seated, visitors are encouraged to discover and connect with sublime artworks highlighted by multimedia-enhanced installations on a self-led tour.

The second act, when the Basilica’s interior is bathed in a series of animated projections, is just as, if not more, breathtaking. Coupled with an orchestral composition interpreted by 30 musicians, 20 chorists and the Basilica’s resonant organ, the experience is soul-stirring.

Conceived in 2015 by the Moment Factory team and the cathedral’s managers, Fabrique de la Paroisse Notre-Dame, the project was produced by over 100 people. Bringing this vision to reality required an intensive year of musical composition and recording, four months of visual content production, 90 days of installation and a month of content integration and testing.

The technical rig of a total of 21 projectors — seven for the exploratory introduction and 14 for the second act — and 140 lights, four lasers and 20 mirrors is but one of the cogs in the machine.

To fully utilize the cathedral’s intricate architecture as a complex digital canvas, in a seamless manner, Moment Factory developed X-Agora, a specialized projection-mapping software that permits the creation of complex 3D maps of concave surfaces and ornate carvings. The video projections were also tuned to match the cathedral’s vibrant chromatic palette so as to enrich the existing details.